Claude & Co is a modern unisex baby, kids and adult clothing brand, thoughtfully designed for everyday wear and made with organic and sustainable materials. The brand has always been guided by the belief that the best wardrobes are built over time. We design collections with longevity in mind, creating pieces that feel just as relevant season after season as they do the day they're first worn.
We care so deeply about detail. The story we are telling in each garment and collection from the print and weight of a fabric, the softness of a rib, the balance of a colour palette and the fit of a favourite sweatshirt all matter because they're the things that make people reach for a piece again and again. It's memorable. Every collection is designed to sit naturally alongside the last, creating a wardrobe that feels considered and lasts.
OUR VALUES
We are a unisex brand, but we don't have a process of 'let's make this unisex.' We design clothes we genuinely love. We believe they speak for themselves and appeal to all. Beautiful colours. Thoughtful shape. Exceptional quality and fabrics.
Clothes that are comfortable enough to live in and distinctive enough to be remembered. Noticeably Claude & Co. If someone reaches for it, and it brings them joy then it belongs in their wardrobe.
OUR ORIGINS
Founded in 2016 by Abi Dankin, Claude began with babies and childrenswear, but it was never simply about making clothes for children. It was about creating a wardrobe that feels timeless rather than trend-led. Pieces that become favourites because they work, season after season.
Today, that philosophy extends beyond childhood into adult clothing and collaborations, but the thinking never changes. Every product has to earn its place.
OUR STORE
In 2023, we opened The House of Claude, bringing together our head office, design studio, flagship store and Public coffee shop under one roof. More than just a shop, it's the home of our brand, where ideas become collections, where customers can experience Claude in person and where we've carefully curated products from other independent brands we genuinely admire.
Since launching, Claude & Co has grown into a community that reaches far beyond our own doors. Today you'll find us in more than 150 stores worldwide, from beautiful independent boutiques to iconic retailers including Selfridges and John Lewis. Each partnership has been built thoughtfully, with people who share our appreciation for quality, creativity and beautifully considered products.
THE TEAM
Behind it all is a growing team of curious, ambitious people who care deeply about what we create. From design and product development through to customer experience, we're united by a shared belief that the smallest details often make the biggest difference. As Claude continues to grow, so does our team, and we'd love to hear from people who want to be part of what's next.
